Last week I attended the AHIP Business Forum that was held in Chicago on November 12-14. The conference had outstanding speakers, and some very interesting ideas were being discussed concerning transparency.
Pete Neupert, Corporate Vice President Health Solutions Group, Microsoft Corp. shared some practical comments about transparency during his keynote speech. He described transparency as enhanced customer service. He also suggested the healthcare industry should start using copies of data since the data is already being collected and the technology already exists. Peter said data should be shared in a meaningful way.
Some of the challenges and chief concerns for transparency include:
· Who will be the first mover to disclose this “secret” data
· Who is accountable
· Existing cultures within insurance companies are a huge barrier– guts to let go and share data
· Existing complicated pricing structures (result of the system)
· Are the motivations in the industry aligned
· What is our capacity for change
· Who will develop the standards
· How will health plans use the information to make it available to members
One of the presentations at this conference was an interactive session, “Preparing for Transparency: What it Means to You” and included lively discussions on transparency. The discussions included understanding the vision behind a transparent health care system, how transparency promotes competition in a consumer-driven world and practical approaches and tools for achieving transparency.
The session was presented by:
Mark Ganz, President and CEO, The Regence Group
Luis Machuca, President and CEO, Kryptiq Corporation
Guiding Principles for Transparency
1. Focus on the consumer
2. Cover members, providers and organizations
3. Requires historic collaboration across the industry. Understand the difference between competitive differentiation and common infrastructure
4. Must be forward focused and relevant and valuable to the consumer
5. Requires significant culture shift (control à empowerment)
The closing keynote speaker was Regina Herzlinger, professor of business administration at Harvard Business School, senior fellow at the Manhattan Institute and author of “Who Killed Health Care?” Regina is a powerful speaker. She fills the room with compelling research statistics, bold statements, and her humor. Regina is an advocate of market-driven, consumer-oriented health reform. Her powerful closing statement was, “….the governments micromanagement of the prices of insurers and providers should be avoided, not emulated. Instead the government should help lower-income people, enforce transparency, prosecute fraud and abuse---but otherwise get out of the way.” I had the honor of meeting her in person after the event and I mentioned OutofPocket.com to her. She said my price transparency tool using consumer collaboration to expose true prices is a great idea!